IWU is How

“IWU is How” is a purpose-driven brand campaign designed to communicate the heart of Indiana Wesleyan University — a place where faith, calling, and community intersect. This video series tells powerful, personal stories that show how IWU equips students to discover who they are, live out their faith, and make a difference in the world. Through cinematic storytelling and unified messaging, the campaign reinforces IWU’s identity as a Christ-centered, student-focused institution transforming lives for global impact.