Led strategy, messaging, and creative execution for an award-winning enrollment and brand campaign.

Shaped alumni storytelling to strengthen brand identity and engagement across digital and event platforms.

Directed narrative concept, video production, and messaging to bring authentic student voices to the forefront of the brand.

Led creative direction and messaging for IWU’s Friend to Friend social media referral campaign, driving peer-to-peer engagement.

Directed creative strategy for IWU’s 100-Year Anniversary Campaign, producing print, video, and digital content to celebrate a century of impact.

I led creative direction and messaging for this alumni outreach campaign, developing a cohesive toolkit—guidebook, brochure, and social media assets

I craft compelling editorial content and strategic writing that informs, inspires, and drives engagement across platforms.

Award-winning holiday campaign encouraging weekly acts of kindness. I led creative direction and messaging across all mediums.

A high-impact brand campaign launched during the Summer Olympics, featuring national commercial spots, digital ads, and print placements.